Centerra Country Stores have 8 locations in northeast Ohio that offers everything customers need from backyard to barnyard.
Everything from livestock feed, dog toys, lawn and garden fertilizer or bird seed. They have everything you need for your barn, garden and home.
Their convenient drive-thru’s make picking up product quick and easy and their knowledgeable and friendly team shares their customers’ passion for animals and the earth.
Each store having one or more social media pages that weren’t cohesive and consistency altered for every location.
As with many country stores around the United States, Centerra Country Stores are challenged with the reality of having aging customers that need to be replaced with younger demographics over the coming years.
While the needs of both age demographics are largely the same, marketing to them are very different. Meanwhile, they can’t completely neglect one demographic for the other – they are both critically important.
Centerra had the challenge of each store having one or more social media pages that weren’t cohesive and consistency altered for every location. There was a disconnect that needed to be honed in. They needed a solid, consistent brand across all eight locations.
We developed a long-term strategy focused on creating a consistent brand, using real performance data to guide decisions, and strengthening customer engagement across all eight store locations.
We unified multiple social media pages and used performance data to build a customized posting schedule, ensuring content was shared when audiences were most active.
Meta Ads and TikTok campaigns were built around high-performing content, helping reach new audiences while increasing awareness among younger customers.
We supported every location with daily Stories, monitored messages and comments, and responded quickly to customer inquiries to keep the brand personal, responsive, and consistent.
Impressions Increased
Engagement Rate Increased
Following Increased
Messages Increased
