Augusta, MO is only an hour away from St. Louis. This charming, historical village hearkens back to a time when life moved slower and was full of purpose, but needed help getting more eyeballs on this town of just 270 people.
The town and the surrounding area was the first designated wine district in the United States and has picturesque farms and rolling vineyard hills in every direction.
The Augusta Chamber of Commerce desired to bring more eyeballs to their community and businesses that comprise it.
If you’ve never been to these events, it was a challenge telling people how great they are.
For a small little town, Augusta hosts a ton of events. From Christmas Walks, to harvest festivals, and various art, musical and wine festivals. The challenge was that if you’ve never been to these events, it was a challenge telling people how great they are.
Until now, the events were mainly marketed with graphics and still photos. They had troubles increasing event attendance over the years and bringing new people into town.
The goal of the Chamber is to bring fresh, new people to these events not only to highlight the town, but to bring in new business for the companies that make up their community.
We built the strategy around three goals: show people what Augusta events actually feel like, keep interested visitors better informed, and reach new audiences who had not yet experienced the town.
We captured video from Augusta’s events to showcase the atmosphere, energy, and experience of visiting the town. This gave the Chamber stronger content for current promotion and reusable assets for future years.
We created a more consistent, mobile-friendly email strategy that made it easier for subscribers to learn about upcoming events, get the right information, and add dates directly to their calendars.
We used targeted Meta Ads to reach new people outside the existing audience. Even with a small budget, the right creative strategy helped bring Augusta’s events in front of tens of thousands of potential visitors.
Our Meta Ad Strategy outperformed industry averages primarily due to our highly specific interest targeting. By focusing on niche interests, custom audiences, and targeted geographies we were able to create creative that resonated and performed.
Revenue Increase
Return on Investment
Higher CTR than Industry Average
Lower CTM than Industry Average
