BF1 is an elite general contracting company that prides itself on owner/contractor communication skills.
They specialize in commercial and design-build construction and are experts in everything from demo and site work all the way up through the finishing touches.
We have over fifteen years of experience running commercial jobs in Missouri and beyond, they’re known to be efficient and complete projects on time! They strive to provide an excellent client experience and value lasting relationships.
They simply didn’t have the social proof to show.
Commercial construction leads typically hinge on two things: lasting relationships, or public bids.
BF1 Contracting has the relationships from being in the industry for over 15 years, but social proof was something they were missing. When they bid against larger, more established general contracting companies they simply didn’t have the social proof to show.
Their goal is to continue to grow into larger projects and for that they needed a homebase that highlights the quality of their work and their team.
We created a simple, consistent video strategy to help BF1 Contracting build social proof over time and show the quality, scale, and care behind their commercial construction work.
We recommended creating polished videos for active projects to showcase progress, finished work, and the detail BF1 brings to each job.
When possible, we added testimonial videos and owner-led content to help build credibility and make the company feel more personal and trustworthy.
The videos were shared as organic content on social media to help BF1 compete with larger contractors and stay visible with potential clients.
The client simply searched for commercial contractors on Facebook and BF1 Contracting’s videos showed up. The client liked what they saw and immediately reached out. BF1 was able to bid the project and secure all three locations! All organic content – no paid ads. There aren’t many commercial contractors doing social media in the St. Louis area, so for those who are there is opportunity in the waters!
