Broadview Screens is a St. Louis-based screen room and porch enclosure company that has been serving homeowners, builders, and remodelers since 1989.
With over 35 years in the market, they’ve built a reputation that the St. Louis area trusts — high-quality products, expert installation, and a customer experience that keeps people coming back and referring their neighbors.
Their work spans screen rooms, porch enclosures, and custom installations across the region, and their commitment to continuously improving both their product offerings and their service sets them apart from the competition.
A category with almost no social competition — and a real chance to own it.
Despite 35 years of strong reputation and consistent workmanship, Broadview Screens had very little presence on social media (and in the St. Louis screen and enclosure market, neither did anyone else). That was the opportunity.
In a category where no competitor had staked out a serious digital presence, Broadview had a chance to build a moat. By establishing a dominant social media presence before competitors, they could own the category online the same way they’d been owning market for decades.
The risk of waiting wasn’t just slow growth — it was handing that first-mover advantage to someone else.
The strategy was straightforward: show the world what Broadview Screens already was. They didn’t need reinventing. They needed a camera pointed at them.
Finished screen rooms and porch enclosures filmed to highlight craftsmanship and transformation.
Helpful content explaining products, installation, and homeowner decisions before a customer ever calls.
Team-focused content that gave the business a human presence and made the brand feel approachable.
The message volume increase is the number that matters most here. A 32x increase in direct messages isn’t an audience growth story — it’s a lead generation story. People weren’t just watching. They were reaching out, asking questions, and starting conversations that turn into booked jobs. That’s the goal of every content strategy we build, and Broadview Screens is a clear example of what’s possible when a great reputation finally has a digital presence to match it.
increase in average views per post
increase in direct messages
increase in direct messages
